Shop Your Favorites From TODAY
TODAY
Show your love for TODAY by shopping official apparel, drinkware, and accessories! Featuring the TODAY logo, this merchandise is a great way to stay connected to America’s favorite morning show.
TODAY WITH HODA & JENNA
TODAY With Hoda & Jenna products make great gifts for all of the TODAY fans in your life, including yourself! Get your official TODAY with Hoda & Jenna apparel, drinkware, and more!
3RD HOUR OF TODAY
Now you can own a product featured on the show such as the 3rd Hour of TODAY Mug! Explore more of your favorite merchandise in the collection.
Featured Products

Our favorite Sunday TODAY products
Your Sunday mornings just got a whole lot better.