TODAY - The Shop at NBC Studios TODAY - The Shop at NBC Studios

TODAY Merchandise | The Shop at NBC Studios

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TODAY - The Shop at NBC Studios

If you are one of the 5 million people who start the day off right with TODAY, then you will love exploring the official TODAY Collection on The Shop at NBC Studios! Whether you style your outfit with the iconic TODAY Logo Hat or throw the TODAY New York City Tote over your shoulder before heading to work, this collection has everything you need to represent TODAY in style. Shop apparel, accessories, and more.