TODAY x CCA socks

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"When my brother, Lawrence, was diagnosed with colorectal cancer, the Colorectal Cancer Alliance was the first place my family turned to for support, resources and guidance. Colorectal cancer is the third-most commonly diagnosed cancer and is now the leading cause of cancer death in men and women under 50 years old in the United States. In its early stages, colorectal cancer is very treatable, with a five-year survival rate of 90%. It's also highly preventable with screening. Since 2021, I have served on the Colorectal Cancer Alliance's Board of Directors. It's become my mission to raise awareness about young-onset colorectal cancer, not only in memory of my resilient brother, but also with the hope that in sparking conversation within families and the Black community, we'll save lives. Over the years, I’ve been inspired to create special TODAY tie, pullover, and sock sets in honor of my brother. This year, I took a sportier approach with a navy TODAY polo and sock set. With your support, we can help raise awareness about the life-saving importance of preventive screening.”

- TODAY Co-Host Craig Melvin In recognition of National Colorectal Cancer Awareness Month NBCUniversal will be making a donation in support of the Colorectal Cancer Alliance.